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CanWest Global
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Brand Effects Promotions
Brand Effects Promotions have a longstanding event and promotional partnership with Global and its specialty channels. Working jazz festivals to help launch Cool TV, sports and ski events for Extreme or rodeos for Lonestar, Brand Effects helps Global target their prime viewing audiences across Canada. Most recently, Brand Effects helped launch Global’s very successful INXS/Rockstar series and their Fall 2005 season using innovative Pixman mobile video terminals.
Brand Effects also continues to be a significant promotional partner with Global, creating value-added promotional/media programs for clients such as Howard Johnson’s, Dollar Thrifty Car Rentals, Universal Music & Video, Kiwi-Tana and Coleman Hot Tubs.
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