Nissan
OK&D
OK&D has created and managed Nissan’s President’s Awards
for the past several years. The purpose of the Awards program is twofold;
to motivate dealers throughout the year to continually improve service
and sales performance, as well as to reward dealers of excellence. In addition
to travel and cash prizes, winning dealers are recognized with billboard
campaigns in each of their markets.
The agency creates ongoing teaser and motivational pieces for the months
leading up to the awards and also maintains an inventory of billboards
in markets across Canada to accommodate potential winners. Based on the
success of the Nissan program, OK&D was recently awarded the Infiniti
Dealer Awards Program.
