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Nu-Gro
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Brand Effects Promotions
Brand Effects, our promotion division developed a comprehensive dealer and consumer promotion to generate garden centre retail excitement during the fast paced early spring gardening activity. PINK, one of Nu-Gro’s best-selling all purpose garden fertilizers, was selected as the “hero” product of the promotion. The PINK-themed prizes included consumer sweepstakes for a PINK VW Beetle and European Garden tours. Support materials included retail promotion kits, point of purchase, themed collateral materials and garden centre “best display”.
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