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Source for Sports
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OK&D
Canada’s second largest and most diversified sporting goods chain turned to OK&D to help build the Source For Sports brand, while allowing its 165 members to customize programs for their local markets.
With the most knowledgeable sports staff in Canada, OK&D recommended that Source bring its slogan “We Know Our Stuff” to life, through impactful television commercials, in-store POS, an integrated website and on-line advertising, as well as seasonal flyers customized to support Source’s diverse retail base. Customer loyalty and higher store traffic also continue to build as a result of OK&D’s Super Sport Program. The agency also played an active role in leveraging co-op supplier support to significantly increase Source’s marketing budget.
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